Konami has passed along the launch trailer for NeverDead ahead of the PS3 and Xbox 360 game's UK release this Friday.

It centres on an immortal demon hunting hero called Bryce Boltzmann and offers a new twist on the genre based on regeneration, as players can rebuild their body following battles by collecting and reattaching lost limbs, or even using them as weapons.
We awarded the game 4.5/10 in our NeverDead review published earlier today.