EA CEO John Riccitiello has tipped his hat to publishing rival Activision for successfully introducing a subscription offering for the Call of Duty franchise - and hinted at the possibility of something similar in the pipeline for Battlefield.
While Call of Duty Elite wasn't specifically named during a chat with investors about digital strategies earlier this week, it's clear who the EA boss was referring to when he said (via Seeking Alpha): "When we look at what we do and what our competitors do, there are a number of examples of [what] I would call the best work of our industry in terms of making this work.
"Frankly, I gave a compliment to one of our competitors," he added. "It's got a subscription on the back end of an FPS title. I think that's a best-in-class performance.
"And we study all of these, and by way of example, when we put [FIFA] Ultimate Team out there, we had a competing idea with Madden, none of which I'm sure - none of whom I believe on the call would even know the name of it because it quickly faded and it was replaced with Ultimate Team because we're learning from best practice."
He continued: "So the reason this is such a fast-growing revenue stream for us is we're identifying and implementing best practice across the range of our products, and you'll see lots more to come including an announcement near term that Peter just alluded to."
The upcoming announcement Riccitiello was referring to? Just moments earlier, EA vice president of investor relations Peter Ausnit had said: "We've got plans for all of our major franchises to turn them into more of... games for service that have a constant flow of downloadable content. You're going to hear some announcements from us on Battlefield actually as early as next week in an event we've got in New York."