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Vita gets $50 million marketing campaign

Sony targets existing PS3 owners

Sony intends to spend $50 million on its Vita marketing campaign.

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John Koller, SCEA's senior director for PlayStation handhelds, told the New York Times the outlay represents "the largest platform launch in terms of marketing investment we've ever had".

He also said the initial Vita target audience is 20-something males who play games eight hours a week or more and own a PS3.

Koller said Vita would allow users "to feel engaged and still feel like they're playing on a console".

Last month we gave you our PS Vita review, and earlier today we posted our Vita launch game reviews

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