Sony has released a new TV advert for PS Vita, playing up the handheld's "immersive, powerful and connected gaming experiences".
The ad features a bunch of regular joe schmos who slowly transition from doing ordinary, mundane activities to something much more exciting.
Sony says: "We are confident that when PS Vita launches on 22nd February, it is going to change portable gaming forever and we have created an advertising campaign to show the immersive, powerful and connected gaming experiences that PS Vita offers.
"The campaign celebrates that PS Vita brings the world in to play and brings to life incredible experiences wherever you are connecting to gamers all over the world. Take a look at our new TV ad celebrating the start of a gaming revolution."
John Koller, SCEA's senior director for PlayStation handhelds, has said Vita's Western launch is being backed with a $50 million marketing campaign.