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PS Vita's US ad 'Never stops playing'

Sony focus on the always-online 3G Vita

Sony's US ads onslaught has begun and here's a peek at the spot you'll be catching on TV any time now.

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The flick focuses on the always-online connectivity of the 3G Vita, which of course doesn't apply to you if you've got your sights set on the cheaper Wifi-only model. But Sony REALLY doesn't want you to buy that one.

When you're done with that you can check out another Vita TV ad here.

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