If there's one thing that can get us desperately gagging to play a game before it's even out, it's a good trailer.
OK, they often aren't representative of what the general experience you find when you actually play the game, but boy, can they get us excited.
Take, for instance, the just-released, absolutely stunning trailer for Far Cry 3: the only annoying thing about it is that it reminds us the game won't come out until September.
So here's our pick of the digital mini-epics that will always stick in our minds. This is by no means an exhaustive list, just a few of the trailers that stick out in our minds, let us know your personal favourites in the comments below...
Far Cry 3
This could well serve as a graphical illustration of the perils of booking a holiday through a dodgy travel-agent. A bunch of alternative-looking tourists pitch up on a seemingly idyllic tropical island (how often do they feature in the best game trailers?), video themselves messing around, then doing shots in a bar. Inevitably, given that it's a game trailer, things then go considerably pear-shaped. The trailer does a fine job of showing Far Cry's new, OTT direction. And it even ends in a blast of dubstep.