Asda's kicked off the traditional supermarket hardware launch price war, dropping PS Vita Wi-Fi versions down to £197 - that's more than £30 off.
Meanwhile highstreet retailer HMV has increased the amount it will pay for 3DS trade-ins going towards PS Vita handhelds.
The normal trade-in price of £100 has been increased to £132 for anyone who buys the new portable. That's £97.99 for the Wi-Fi version and a choice of either FIFA or Uncharted.
HMV is also offering an extra £2 per trade-in on any game redeemed against Vita software.