Posted on Thursday 23-Feb-2012 10:15 AM

Sony signs up Playboy: Models pretend to play Vita.

Bunnies taking on gamers across the US

PS Vita has an absolutely cracking launch line-up, but if Uncharted and FIFA don't manage to lure in the core gamer, Sony's probably hoping these Playboy bunnies pretending to play WipEout will.

PS Vita Screenshot
As part of its Vita partnership, Playboy's "gamer next door" has been visiting several "Vita Hill Social Clubs" set up around the USA, where both hands-on Vita time, drinks and "hot women" were promised. All the things us 18-35-year-old male gamers are looking for, right?

Los Angeles, Chicago, Miami, Austin and San Francisco all have the pop-up play rooms inside their city walls. For more details check out the Playboy Facebook page - and for goodness sake don't click 'like'.

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Comments

29 comments so far...

  1. kirinnokoshin on 23 Feb '12 said:

    How Sad

  2. Asinine on 23 Feb '12 said:

    Have to admit, I'm a fan of real boobs rather than fake plastic ones, but I'd certainly now say I'll be buying a PSV because of those Playboy honeys!

    ...or not ... I'll still be waiting for a sub £200 3G version, if some non-plastic honeys deliver it, all the better.

    http://idiotpantsparty.files.wordpress.com/2008/06/huge-knockers1.jpg
    http://edge.ebaumsworld.com/picture/bombsdavid/FakeBoobs.png

  3. TheDragonDoji on 23 Feb '12 said:

    Ooh breasts!! ...I'd better go and buy a Vita as that will bring me closer to the breasts...won't it!!?! :o(

  4. Barry316 on 23 Feb '12 said:

    It's better than who served me at HMV.

    http://4.bp.blogspot.com/_JmpkIMgnzIE/SYFzRwsN2tI/AAAAAAAAYUk/TYDGSFAJvws/s400/6.jpg

    .....or is it.

  5. Asinine on 23 Feb '12 said:

    I thought this was apt

    http://25.media.tumblr.com/tumblr_l2sk8gnjPU1qbzjkvo1_500.jpg

  6. c3dpo on 23 Feb '12 said:

    Wow, really!

    Let me postpone my purchase until the custom firmware is out, that made the PSP worthwhile ;o)

  7. dicky1993 on 23 Feb '12 said:

    so so so low

  8. thelazyone on 23 Feb '12 said:

    nice, that half cast chick is toooo fit.

    Surprised these vita's weren't wedged into any obvious cracks which are so clearly on display.

    For the record, I looooooooooooooooooooooooove fake tittes haha

  9. EvilWaterman on 23 Feb '12 said:

    I'd ruin their undercarriage

  10. Tamoor on 23 Feb '12 said:

    They all look like they need to some sleep, not a Vita.

  11. shellster2 on 23 Feb '12 said:

    Sony lurch into another PR disaster. It's all a bit lame really.

    The machine looks great, it doesn't need a playboy hottie to sell surely. Not unless they want to send them to Japan.

  12. ricflair on 23 Feb '12 said:

    I love ladies as much as the next (straight) man, but I look at these pictures and the ones of men drooling over that blonde at the UK launch, and I realise how far gaming has to come to really be taken seriously and not been seen as the hobby of desperate teens and lonely men.

  13. Queen Skillage on 23 Feb '12 said:

    So this is where they used that $50,000,000 in PR money. More plastic.

  14. Niknak106 on 23 Feb '12 said:

    I'd ruin their undercarriage

    Of course you would. :roll:

  15. Asinine on 23 Feb '12 said:

    I love ladies as much as the next (straight) man, but I look at these pictures and the ones of men drooling over that blonde at the UK launch, and I realise how far gaming has to come to really be taken seriously and not been seen as the hobby of desperate teens and lonely men.

    I absolutely agree with you, women are people, not objects and the sooner we all realise that the better!

    But did you see the woman with the blue top, phwooaar eh?!?!?!

    http://i41.tinypic.com/2gtz2p3.jpg

  16. JBoo on 23 Feb '12 said:

    All are SEXY:P including the PSVita :D

  17. roland82 on 23 Feb '12 said:

    I'd ruin their undercarriage

    Of course you would. :roll:

    Haha, so classy.

    I think this gives pop up game room a whole new meaning. schwing, hello nurse.

  18. gmcb007 on 23 Feb '12 said:

    As I said yesterday with that woman who was at the launch, all this does is reinforce the stereotype that all gamers are male and sex starved. The thing The Daily Fail and the Scum love to use as well.

  19. dicky1993 on 23 Feb '12 said:

    i couldn't give toss about playboy girl with a vita, but i think it's pretty sexist considering alot of females will be buying the vita aswell, sony should think

  20. KK-Headcharge78 on 23 Feb '12 said:

    As I said yesterday with that woman who was at the launch, all this does is reinforce the stereotype that all gamers are male and sex starved. The thing The Daily Fail and the Scum love to use as well.

    This.

  21. fatherofthenoo on 23 Feb '12 said:

    Well then... I guess we can all work out who Vita is being marketed towards then. Great to see that Sony has worked out how to stimulate mass sales. Back in the real world...

  22. Imaduck on 23 Feb '12 said:

    Can we get a facepalm emoticon plox?

  23. Balladeer on 23 Feb '12 said:

    http://images2.wikia.nocookie.net/runescape/images/1/1f/Emoticon-Facepalm.gif

    I aim to please.

  24. agentxnofx on 23 Feb '12 said:

    Damn, Sony just pulled a, "Microsoft In Japan"-level desperation move. :lol: :lol:

  25. Imaduck on 23 Feb '12 said:

    Thanks Bal :lol:

    Ye, basically the exact opposites in this case but that same stench of "wtf are we doing?!"

  26. obliviondoll on 29 Feb '12 said:

    To me, at least a couple of them looked like they were legitimately TRYING to play. Not all of them, and the ones who looked like they were playing didn't look like they were playing WELL...

  27. Jerdon on 5 Mar '12 said:

    Since they are not animated how is this gonna attract the normal people? Now if one of them brought it to my door then we are talking.

  28. Very_Silver_Ownz on 5 Mar '12 said:

    So this is where they used that $50,000,000 in PR money. More plastic.

    I wouldn't be surprised if they actually did. Sony have you no shame :o

  29. rbt2 on 5 Mar '12 said:

    They all look like they need to some sleep, not a Vita.


    That's down to all the drugs, drink and sex they have. It definitely ain't cos they've been up playing on a Vita all night.
    The filthy harlots.