The Secret World developer Funcom's argued that storytelling has a place in MMO RPGs, telling CVG it's a genre that's "still looking for an audience in a lot of places".
Speaking in a recent interview, lead content designer Joel Bylos stressed that The Secret World players still have the choice to skip cut-scenes and dialogue if they "don't give a sh*t".
"My personal feeling is that [MMO is] a genre that's still looking for an audience in a lot of places, and I think there's a place for storytelling in MMOs," he told CVG.
"The thing about our storytelling, the cutscenes and stuff, you either take a lot of the story in and you like it, or you don't give a sh*t and you don't have to pay any attention to it. I think that's how MMOs need to do story, actually. It permeates the game."
Bylos claimed that even if you don't care about The Secret World's story, it will still "get under your skin".
He explained: "Most players don't like to play games without any motivation at all. Hopefully, the aim of the game is to have people theorising about what it all means.
"If people start doing that, even their friends who aren't into story might getting dragged in. I use this analogy a lot; it's like the first season of lost. There's lots of questions, a few answers and we want people talking about it."
Read more about the Funcom MMO in our just-published Secret World hands-on preview.