Former DICE boss and current EA Games label head Patrick Soderlund has acknowledged EA's "looking at" the possibility of implementing subscriptions services for its games.
"I think it's fair to say that we're looking at that," he said. "Like all other companies, we're looking at how we can maximize our investment in this and get the most out of our investment and get more people playing this product. That may take us to different places, but we're not really talking about where that is yet."
Back in February, EA CEO John Riccitiello complimented Activision on its "best-in-class performance" for getting "a subscription on the back end of an FPS title", while EA chief operating officer Peter Moore said he thought Activision had done "a phenomenal job" marketing digital content for the franchise.
Soderlund also told VB his priority isn't to take down Call of Duty. "When it comes to taking Call of Duty down, you know what? I don't look at it like that," he offered. "We are in this business because we want to make the best possible products.
"Call of Duty is a shooter, but it's a different shooter. And I think they have a market; we have a market. I'm fine with what I'm doing. I'm going to continue innovating and doing as best as I can with my teams. Hopefully that's going to lead us to more units [sold] and more happy consumers."