Capcom senior vice president Christian Svensson feels the company could have handled the release of Street Fighter X Tekken downloadable content better by communicating with fans.
In an interview with GameInformer, Svensson was asked about the recent uproar after fans discovered Street Fighter X Tekken DLC already on the disc.
He admitted there had been a communication breakdown between Capcom and players, but said it's a tricky situation as consumers aren't able to appreciate the business side of development.
"It came down to a development process issue more than anything," he said. "I wish it had been done differently. I think it just becomes - the rationality of what content costs to make and how you fund that content doesn't come into play here for the consumer. It's an emotional issue that I think we need to be sensitive to.
"The other part of this is we could have had a better communication strategy around this back at the outset. Left to their own devices, consumers will always jump to the worst possible conclusion. I think what you'll see in the coming weeks the conclusions that were jumped to were not the correct ones."
Capcom's latest went down very well with critics. Have a read of our Street Fighter X Tekken review round-up to see what everyone thought.