Tesco's latest print ad campaign is positioning the supermarket as "the home of gaming" following the collapse of high street specialist GAME.
The ad, which features an image of a PlayStation 3 controller along with various annotations, boasts that Tesco has "the largest number of gaming stores in the UK".
Tesco's the latest retailer attempting to capitalise on GAME's troubles, following a controversial GAME Reward points trade-in campaign by ShopTo, and a more shocking campaign by Blockbuster.
Sources close to the negotiation process have indicated that a deal to save GAME is within reach and the troubled retailer could exit administration early next week.
A total of 277 of GAME Group's 609 UK and Ireland stores have been closed since the store entered administration and close to 2,104 employees have lost their jobs.