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Sony to focus on gaming following $6bn loss

Company positioning games, mobile and digital imaging as key areas

Sony CEO Kaz Hirai has outlined a new plan to reverse the company's fortunes following a massive $6.4bn loss for the financial year just ended.

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Shares in the electronics firm have dropped by seven percent since it first warned of the massive loss, and Sony has since confirmed plans to slash 10,000 jobs.

However, concerns the troubles could result in diminished support for PlayStation appear unfounded, with Sony naming the division as one of three focus areas going forward.

"Sony is positioning digital imaging, game and mobile as the three main focus areas of its electronics business and plans to concentrate investment and technology development resources in these areas," it said in a statement.

"By growing these three businesses, Sony aims to generate approximately 70 percent of total sales and 85 percent of operating income for the entire electronics business from these categories by FY14.

"Sony will target game business sales of one trillion yen and operating income margin of 8% by FY14."

The platform holder has also pledged to increase its digital output, with both PSN titles and "subscription services" on the agenda.

"The company aims to increase sales by enriching its catalogue of downloadable game titles and subscription services available through the PSN platform, and also by expanding the line-up of PlayStation Suite compatible devices and content."

[ SOURCE: MCV ]

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