Rare has appointed Sega West game design boss Simon Woodroffe as its new creative director.
An industry veteran of over 20 years, Woodroffe began his career in games as a designer on point-and-click adventure title Simon the Sorcerer before going on to form Headfirst Productions and develop Call of Cthulhu for Xbox and PC. He later worked at Midway and Ubisoft before most recently serving at Sega.
Rare senior studio director Craig Duncan said of Woodroffe's appointment: "He has worked on many innovative titles over the years, including some really impressive R&D prototyping projects. He is a terrific all-rounder and the ideal person to head up our design department.
"Rare is committed to making the best possible games experiences that inspire everyone to play, and we believe the best way to do that is to attract the brightest and best talent in the business."
Woodroffe added: "Games are my passion and they are Rare's passion so this is my dream role. I love working with talented and creative people and there are plenty of them here at Rare. I am looking forward to getting stuck into making incredible games that will be worthy additions to the pedigree of the studio."
Rare is widely considered by long-time fans to have fallen from grace since its GoldenEye and Donkey Kong Country days as a Nintendo studio, but studio manager Scott Henson insisted late last year that the developer has "lived up to its potential" under Microsoft's ownership.