Matt Tieger, director of High Moon Studios' Transformers: Fall of Cybertron, has said working with the insanely-popular Hasbro property has its share of ups and downs.
Developing games based on franchises as culturally significant as Transformers is arguably an unenviable endeavour, and one made even tougher in a post-Batman: Arkham Asylum world.
Speaking to CVG in a recent interview, Tieger revealed that, in Transformers' case, it's series' diverse audience and wildly divergent expectations that prove to be the toughest hurdles to clear.
"It's a blessing and a curse" he admitted. "Transformers is such a deep universe, but that universe means different things to a lot of different people, and so we really try and satisfy as many of those consumers as we can find... as many gamers as we can, but it is a definite challenge for us.
"What appeals to someone who only knows Michael Bay - how could this game appeal to them, versus someone who grew up on G1? We actually spend a lot of time thinking about different audiences."
When dealing with these issues, Tieger said he turns to Hollywood for inspiration: "I'll look to movies - some movies do a really good job of speaking to multiple audiences.
"The one I always reference is the first Spider-Man movie, the Sam Raimi one; it just did a great job of everything about Spider-Man. Some one-liners in for the hardcore. Haven't thought about Spiderman in twenty years? Here's is some stuff to remind you. And then there's you know, I've never seen Spider-Man before, and I get carried through on a good adventure story that happens to involve a superhero. There's a definite knack to appealing to all."
High Moon Studios has promised to offer 'groundbreaking variety' in Fall of Cybertron. The game is scheduled for release on August 31 in Europe.