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Transformers license 'is a blessing and a curse' - High Moon Studios

"We really try and satisfy as many consumers as we can," says game director

Matt Tieger, director of High Moon Studios' Transformers: Fall of Cybertron, has said working with the insanely-popular Hasbro property has its share of ups and downs.

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Developing games based on franchises as culturally significant as Transformers is arguably an unenviable endeavour, and one made even tougher in a post-Batman: Arkham Asylum world.

Speaking to CVG in a recent interview, Tieger revealed that, in Transformers' case, it's series' diverse audience and wildly divergent expectations that prove to be the toughest hurdles to clear.

"It's a blessing and a curse" he admitted. "Transformers is such a deep universe, but that universe means different things to a lot of different people, and so we really try and satisfy as many of those consumers as we can find... as many gamers as we can, but it is a definite challenge for us.

"What appeals to someone who only knows Michael Bay - how could this game appeal to them, versus someone who grew up on G1? We actually spend a lot of time thinking about different audiences."

When dealing with these issues, Tieger said he turns to Hollywood for inspiration: "I'll look to movies - some movies do a really good job of speaking to multiple audiences.

"The one I always reference is the first Spider-Man movie, the Sam Raimi one; it just did a great job of everything about Spider-Man. Some one-liners in for the hardcore. Haven't thought about Spiderman in twenty years? Here's is some stuff to remind you. And then there's you know, I've never seen Spider-Man before, and I get carried through on a good adventure story that happens to involve a superhero. There's a definite knack to appealing to all."

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High Moon Studios has promised to offer 'groundbreaking variety' in Fall of Cybertron. The game is scheduled for release on August 31 in Europe.

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