Activision: Black Ops 2 setting pre-order records

Early demand for the latest Call of Duty tracking ahead of Modern Warfare 3

Activision has said it's seeing record pre-order numbers for the recently revealed Call of Duty: Black Ops 2:


Speaking to investors and analysts following the announcement of the company's first quarter financial results, Activision Publishing CEO Eric Hirshberg said (via Seeking Alpha): "Although it's very early, we're also incredibly pleased with the pre-orders, which in the first week since reveal are tracking ahead of the record-breaking pace set by Call of Duty: Modern Warfare 3.

"Overall, we think this game and the move to the near future setting is the biggest step for franchise since leaving World War 2 and bringing Call of Duty into the modern era. We look forward to sharing more details with you in the upcoming months."

Hirshberg added: "We've also been extremely pleased with early consumer response and engagement. The Black Ops 2 reveal trailer was the most watched video of the day on YouTube and views were up 82% compared to the reveal trailer for Modern Warfare 3. During our launch, we had 5 of the top 9 U.S. top-trending topics on Twitter at the same time. And Facebook traffic is 43% higher than the prior year."

Activision CEO Bobby Kotick also said of the game: "We believe that the recently announced Call of Duty: Black Ops 2 will redefine the Call of Duty franchise through new levels of innovation in gameplay. We believe that it has the potential to be the best Call of Duty ever. Along with our retailers, we hope to make Call of Duty the biggest entertainment experience of the year."

CVG's Black Ops 2 preview went live last week alongside the game's debut trailer, which we analysed in-depth here.

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