The idea of 'training' your brain was popularized by Nintendo, who made a boat-load of cash in the process. Now Vita wants in.
Below is your first look at 'Smart As', a "deeply socially connected" brain training game from developer XDev Europe.
The game will let you test and, presumably, improve your noggin with 20 mini games designed to tax that thinking sponge between your ears.
It'll make use of Vita's hardware features, including the touchscreen and rear panel, the cameras and Augmented Reality.
And of course being a "social experience" means you'll be able to take your scores online and compare them with friends and the world via leaderboards and Near.
Here's the video: