A Sony Computer Entertainment patent application has been discovered for interrupting PlayStation gameplay to display an ad.
The patent, filed in July last year, explains that a warning message would be displayed to the player before suspending gameplay, displaying an advertisement, and then "rewinding" a portion of the game before resuming.
An example used in the patent application is "Best Brand Soda! You've got to try it!"
It's been suggested that this controversial system could be used to fund free-to-play games on PlayStation platforms, which already boast titles such as Killzone 3 multiplayer and DC Universe Online for free, with Dust 514 on the way.
That said, we can still see a lot of PS3 owners getting very annoyed by Lynx ads popping up over their deathmatch session. Thoughts?