E3 organiser ESA has blasted critics who claim the annual gaming expo has become 'irrelevant' and 'out-dated' because it's too focused on the struggling boxed games market.
SVP Rich Taylor insists the attendance of mobile giants such as Zynga and GREE proves this year's event is very much in tune with the modern games industry.
"I disagree with broad declarations that a show which hasn't occurred yet is irrelevant," he said via MCV.
"Folks haven't even seen what's going to take place. The fact that Zynga and GREE are going to be there is reflective of a show that is very much relevant. These firms are talking specifically about mobile and social."
The ESA man insist there's no better platform for new games than E3. "What happens in LA will be heard around the globe and echo around for the months to follow," he adds.
"If E3 was losing relevancy we'd be having a fire sale on exhibit space, but it is the opposite, we are packed to the gills. I think it's going to be one of the strongest shows we've had in a long time.
"The industry will change and we will change with it."