We're expecting great things from the big three next week. With every passing day our excitement for E3 grows. Recently the anticipation has had us thinking hard about our favourite E3 moments from the Sony, Microsoft and Nintendo press conferences.
With just a few days left until the show kicks off we thought we'd take a trip down memory lane and recount some of their E3 triumphs with you. First up is Sony, which wowed is in years gone with a down-and-dirty debut, exclusivity deals and a little bit of deception.
As always share your favourite moments in the comments. Take a look at our's below...
For this one you'll have to cast your minds back to the heady days of 1995, when Sony was taking its first precarious steps into the dog-eat-dog world of video game hardware.
Sony's freshman effort, the vivaciously named PlayStation, wandered onto a battlefield split between two powerhouses, both of which were gearing up to duke it out for dominance over the fifth gaming generation. With the long-running rivalry between the house of Sonic and the kingdom of Mario entering round three the appearance of a meek third contender didn't turn any heads.
Few could have predicted the new kid on the block would turn out to be a lively little scrapper packing a devastating low blow.
Sega caught the world off guard by announcing the Saturn was ready to go and in stores carrying a price tag of $399. But what presumably started off as a genius idea in the Sega boardrooms turned out to be a hellish worse-case scenario, the last thing it needed coming off the unimpressive performances of the Sega CD and 32X.
The immediate release of the Saturn was a nightmare for retailers and the lack of pre-release marketing meant a sizeable portion of the populace had no idea what it was, what it did - and in a lot of cases - that it even existed.
But worst of all for Sega was the revelation that Sony's PlayStation would cost a cool $299. The self-sabotage and Sony's undercutting was a swift one-two combo that left Sega's starry-eyed Saturn dazed and flat on its back.
Nonchalantly knocking out a prize-fighter definitely ranks highly amongst Sony's greatest E3 triumphs.