Ubisoft showcased what could be the first proper glimpse of a next-generation game being played.
Watch Dogs looked stunning and you can see the gameplay demo below in full.
Ubisoft said very little about the game, stating only that it's a "glimpse into the future", but stopped short of confirming it for next-gen stories.
Well worth a good watch. And when you're done you might want to have a nose around the official site.