When the Watch Dogs demo ended at the Ubisoft conference, it received a standing ovation, and began trending worldwide on Twitter. That's how thirsty people were for something new at this year's E3.
It was also the first genuine surprise of the show. Halo, Splinter Cell, and Dead Space looked great, but we knew what to expect from them. Watch Dogs caught us completely off guard with its dazzling visuals, unique gameplay mechanics, and fascinating premise.
Our first thought was that it must be a teaser for the next wave of consoles. There's a detail and fidelity to the visuals that just wouldn't be possible on Xbox 360 or PS3 - most notably the weather, lighting, and depth of field effects. But Ubisoft have since revealed that the game will appear on current gen consoles, and that the demo was running on PC.
The demo saw lead character Aiden Pearce hacking into electronic devices to control the world around him. He caused a car pile-up by fiddling with traffic lights, raised a bridge to use as a ramp, and distracted a guard by interfering with his mobile phone signal. It's a clever idea, allowing you to use the environment as a weapon.