Nintendo's shares fell an additional 0.99% today in Japan, indicating the company's investors still haven't warmed to the Wii U.
Prior to the the platform holder's E3 press conference on Tuesday shares had gained three percent on anticipation of a number of exciting Wii U related reveals. However, Nintendo's lacklustre press conference resulted in losses on Wednesday, with the stock falling 1.8 per cent in Tokyo.
Today shares fell further still, closing down one per cent. Nintendo shares have contracted by almost 15 per cent since January this year.
"The device has to win support from within the family," Nintendo president Satoru Iwata said this week.
"We have to show the benefits of the Wii U device from different angles in order to reach the mother, the father and the children."
Sterne Agee analysts Arvind Bhatia and Brett Strauser both said Nintendo's biggest issue is that the 'Wii U is missing a killer app'.