Frankfurt studio Crytek will soon work exclusively on high-end free-to-play games, the studio's CEO has claimed.
Cevat Yerli said the prominence of DLC and expensive online services is "milking customers to death", and that Crytek's future is to build games of $20-30 million budgets that cost the customer nothing to try out.
"As we were developing console games we knew, very clearly, that the future is online and free-to-play," Yerli told Videogamer.
"Right now we are in the transitional phase of our company, going from packaged goods games into an entirely free-to-play experience.
"What this entails is that our future, all the new games that we're working on, as well new projects, new platforms and technologies, are designed around free-to-play and online, with the highest quality development."
Warface, an online FPS built by Crytek's Kiev studio, will mark the company's first attempt to strike success with free-to-play games.
"As is evident in Warface, our approach is to ensure the best quality, console game quality," he said.
"That implies budgets of between $10m to $30m - so no compromise there - but at the price-point of $0 entry.
"I think this is a new breed of games that has to happen to change the landscape, and be the most user-friendly business model."