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Crytek will build nothing but free-to-play games, studio boss claims

Premium DLC and online services are 'milking customers to death'

Frankfurt studio Crytek will soon work exclusively on high-end free-to-play games, the studio's CEO has claimed.

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Cevat Yerli said the prominence of DLC and expensive online services is "milking customers to death", and that Crytek's future is to build games of $20-30 million budgets that cost the customer nothing to try out.

"As we were developing console games we knew, very clearly, that the future is online and free-to-play," Yerli told Videogamer.

"Right now we are in the transitional phase of our company, going from packaged goods games into an entirely free-to-play experience.
"What this entails is that our future, all the new games that we're working on, as well new projects, new platforms and technologies, are designed around free-to-play and online, with the highest quality development."

Warface, an online FPS built by Crytek's Kiev studio, will mark the company's first attempt to strike success with free-to-play games.

"As is evident in Warface, our approach is to ensure the best quality, console game quality," he said.

"That implies budgets of between $10m to $30m - so no compromise there - but at the price-point of $0 entry.
"I think this is a new breed of games that has to happen to change the landscape, and be the most user-friendly business model."

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