EA Sports is "very well prepared" to match rival Pro Evolution Soccer on next-gen consoles, label boss Andrew Wilson has told CVG.
Konami hinted last month that its next-gen PES plans are already well under way, by confirming that future instalments will run on Kojima productions' bleeding-edge Fox Engine.
Asked at E3 if EA Sports will be similarly aggressive with the rollout of a next-gen FIFA, boss Wilson said simply, "I think that would be a fair assessment, yes."
He commented: "We are working diligently. We learnt a lot through the last transition and we have not rested on our laurels once. I think right now we are the people's game. We have a responsibility and an obligation to them to continue to deliver great games and in the advent of a new console cycle I think we are very well prepared to deliver against that."
Pondering what the future of FIFA might look like, Wilson predicted it won't be too far from what the publisher is doing right now.
"When we think of the next generation platforms it's about how we engage you while you're in front of the television and while you're away from the television," he said, "what part your iPhone plays in the overall experience, what part your tablet plays, how you rally an entire community on Facebook to do things that help you when you get back to your console experience.
"How does that become your central hub for the management of a whole world filled with millions of players that are getting promoted and relegated in virtual football leagues, that are impacted by the real world of football that are following the heartbeat of the season? That's what the future looks like, and the good news is, that's what we're doing now."
The exec claimed EA's got a "walk up start" on next-gen FIFA development " because we've worked diligently to do it now. "
He concluded: "As we get more processing power and integrated connection between these platforms, our job only gets easier.
"The things that are challenging to us as we work around systems to deliver things... All of a sudden the doors fly open and we can deliver gamers even more compelling and engaging experiences that expand across platforms, geographies, business models and ultimately throughout years where again, what FIFA is doing this year you never have to reset your level again.
"I fully expect Konami and everyone else to come into a next generation console cycle doing the best they possibly can. We wouldn't expect anything different, but we're going to be right there."