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Halo 4: Watch the extended trailer

Live action ad makes world TV premier during England versus France match

Here's the live action Halo 4 E3 trailer that aired during the France vs. England football match on UK telly last night.

According to Microsoft: "The stunning live-action trailer gives a tantalising glimpse into the "Halo 4" storyline and shows the Master Chief on the planet Requiem, about to face an unknown and terrifying threat that sits at the heart of the Halo 4 campaign."

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Set for release worldwide on November 6, 2012, Halo 4 is the first game in the franchise not to be developed by series creator Bungie. We went hands-on with the 343 Industries developed shooter at E3 - check out what we thought of it in this Halo 4 preview.