Nintendo president Satoru Iwata believes that the numerous years Sony and Microsoft have spent developing their online platforms has left Nintendo behind and that rushing to "overcome or catch up" to them wouldn't be a smart strategy.
At an investor relations meeting during E3 Iwata was asked how Nintendo's online strategy will differentiate, catch up to, surpass and compete with Microsoft, Sony, iOS and Android.
Iwata answered by saying that current online gaming networks can't be replicated on the Wii U, and admitted the competition is too far ahead for Nintendo to catch up.
"I think that what we see in terms of online gaming networks on existing dedicated gaming platforms is not particularly well suited to the approach Nintendo has taken," he said.
"Therefore, I can't sit here and say to you that we can very quickly overcome or catch up to other companies, which began to work in the online field from many years ago and have been building these online networks on other platforms, and I don't think that would be a smart strategy, either."
Instead of emulating its competitors, Nintendo will be using Miiverse as the foundation to build its online platform on. Although the Nintendo president enthusiastically described the various social applications of the Wii U Miiverse, he did not address aspects such as multiplayer, market transactions and connectivity.
"We think that one fun area of possibility, as we have discussed, is for people not just to enjoy the games but also communicate with others about topics relating to the games," he said.
"We also believe that the 'Miiverse' will serve the purpose of giving people an opportunity to discover other games that they haven't yet started playing.
"In other words, please think that we have built an integrated recommendation engine into the Wii U system's main menu screen."
In the interview he also confirmed that Wii U will support free-to-play games and microtransactions.