Free-to-play PS3 online shooter Dust 514 will charge you pennies - just $0.24 - to kit out your character with the game's "top end" gear using real-world money.
That, you will be thinking, is ridiculously cheap for best-in-game real-money items. But it needs to be because, if you chose to go the real-world money route (you can also use earned in-game currency to buy gear), you'll be buying it all several times over.
CCP vice president of Art Morgan Godat explained to Eurogamer: "There's a thing about Dust, which is every time you die, you lose your items, so we're talking about relatively small amounts of money," he said.
"You can buy 100 copies of this gun, you can buy 100 copies of this suit of armour. We've got to make sure we're pricing things at the right level, because if you die [you lose these things]."
He added, "We're still tuning prices - the costs will change according to the feedback we get on the beta - but I believe when I calculated it last, at its most high-end - if you assume that somebody came in and had to buy, with real-world money, the best gear for a serious throw down - (they already had the skills, which by the way you have to build up and work up to be able to use the equipment) it was like a 24-cent thing."
"That's assuming every piece of your equipment, including your dropsuit, was purchased with real-world money, and every time you died, it was a 24-cent cost to assemble your entire fit."
If you've missed out on what Dust 514 is all about, have a look at this comprehensive 30 minute demo video.
This article was edited to clarify in-game currency purchasing.