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Wii U's appeal is 'confusing relative to Wii' - Nintendo

Nintendo's Scott Moffitt on how Nintendo approached E3 with Wii U

Nintendo of America VP of sales and marketing Scott Moffitt has spoken out again on the challenges Nintendo faces portraying the Wii U's unique appeal.


"There were two things we realized going into E3: one, that we had too much content and info to share in one press event; second, we know that Wii U is a more complicated story and it takes some explaining to do to have consumers fully embrace it," Moffitt told Gamespot.

"It's confusing relative to the Wi," he added. "With motion control gaming, when you saw Mr. Iwata and Reggie stand up and swing a motion controller, it brought it to life immediately. With a second screen controller, you need to see what's on the second screen, so by nature it's a more complex system. It's less visually easy to understand.

"As for how we're planning to make it clear that it's a new system: well, we want to get it in people's hands. That's what E3 is all about and from now until launch. We want consumers to experience it for themselves, whether it's in a store, at a gaming event, or at a press event. Once they do that, I think people will really start to understand how the GamePad changes the way you can connect with games and other players."

This reflects recent statements from Nintendo boss Satoru Iwata, who admitted that, "On the stage [at E3] we couldn't fully explain what's so unique about our product."