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Study: UK gamers spent average of £334 in 2011

Nintendo game sales losing out to casual game market, new data claims

Video game lovers in the UK spent an average of £334 last year, according the results of a survey conducted by specialist online retailer ShopTo.


The study, which was conducted via e-mail and lasted for two days, received over 9,000 responses and revealed that 35 per cent of gamers are spending their time playing on mobile devices instead of home gaming consoles.

The majority of those surveyed owned four gaming devices, with over eighty percent owning two consoles, a PC and a smartphone. Respondents purchased an average of sixteen games in 2011.

"Gamers are changing their gaming device of choice with more getting their casual gaming fix from Android and iOS devices," said gor Cipolletta, CEO of ShopTo. "Interestingly, we are seeing game sales on the Nintendo consoles losing out as the casual games market on portable devices continues to grow."

"The fact is consumers have more gaming devices than ever before, with thousands of games being published every week and this, coupled with the lack of new hardware from Sony or Microsoft, is seeing consumers move to mobile devices as their platform of choice," he added.

Cipolletta said he thinks the overwhelming popularity of mobile gaming will "reverse when the next generation of consoles are released beginning with the Wii U this Christmas".

Ousted GAME chief, Ian Shepherd, has said retailers are 'not managing customers properly' and the boxed retail sector does not do enough to understand its customers.

[ SOURCE: Develop ]