'Vita not in need of re-evaluation' - Sony

Needs more emphasis on 'defining experiences', says SCE boss

Vita may be off to a slow start, but it's not in need of a re-evaluation, says Sony Computer Entertainment CEO Andrew House.


Despite struggling sales - particularly in Japan until just recently - Sony has repeatedly dismissed suggestions that it should re-think the portable's strategy, particularly in terms of pricing, as Nintendo did with the once-struggling 3DS, and House has spoken likewise in a recent interview with MCV.

"I don't think there has been a need for a re-look," said House. "We are in what is a very competitive space. I think we need to put more emphasis on the kinds of experiences that define and differentiate Vita. That is always going to be one of its objectives. But there needs to be a reinforcement on that."

He went on, "But also, because it is for us the first truly networked portable device in our proprietary gaming space, there is a need to think more broadly about the implications of that for our business model, and to think about how the consumer wants to acquire content.

"20 per cent of Vita content is being downloaded. That tells you that the consumer has an appetite in this space. It just creates a need for us to think through our business model in a broader way than before."

Nintendo slashed a third off the price of the 3DS in response to the handheld's lackluster launch window sales, almost immediately turning the console's fortunes around with the added help of some (better late than never) major software launches.

Does Vita need a price cut, or just some more big-name games?