Team Ninja boss Yosuke Hayashi believes releasing downloadable characters as post-launch DLC is "unfair" and 'not right for fighting games'.
Taking a somewhat indirect swipe at Capcom's DLC strategies, the Dead or Alive 5 developer has said there won't be any DLC characters in DOA5 for the sake of balance and fairness.
"We don't feel that it's right for fighting games," Hayashi told VideoGamer.
"We feel like this is a kind of sport, and you don't change the rules for sports. Everybody plays by the same rules. You don't have a 14-player soccer game versus an 11-player soccer game. That's just not fair.
"It's a similar thing to if certain people have all these characters and others don't. It makes it an unfair game, and we don't think that's the right way to go for fighting games," he said, adding that DLC characters can also make balancing a challenge - something he said is "already very difficult to get right" without worrying about post-release DLC.
"We have no plans to sell characters as downloadable content," he affirmed.
So it won't be 'chucking a Capcom' - which has earned itself a reputation for employing frowned-upon DLC strategies that have angered fans of its games. Good news?