EA's senior VP of global e-commerce David DeMartini has said EA aims for Origin to be "a better version" of Valve's Steam service.
Steam is currently the biggest digital delivery service for retail PC games, but DeMartini says Origin aims to be better, liking it to Facebook stealing the social networking limelight from MySpace.
"If MySpace had stayed the one answer in social networking and no one switched to Facebook, then we'd all be stuck on MySpace right now and we wouldn't have had the Facebook phenomenon," said DeMartini.
"There are better mousetraps that ultimately get built out of this innovation and the only way you get to the innovation is to have other people try and do a better version of what someone has previously done. And that's what we're attempting to do on Origin.
"Gabe was quick to point out in the first time he ever spoke about Origin publicly that he didn't think we'd achieved that yet. I would agree with that - we're on a path of constant improvement," he told MCV.
"I didn't expect to be able to out-feature Steam within the first 12 months. But I'm quite optimistic we will differentiate ourselves as a service. We've built the foundation and now we are starting to add value to the service off of that foundation."
DeMartini recently told press that Origin's first year has been a "huge success", despite criticisms.