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Fils-Aime hits back at 'insatiable Nintendo gamers' after poor E3

Community "unable to differentiate between a phenomenon and something that is ho-hum"

Nintendo of America president Reggie Fils-Aime has made a rare and unexpected critical analysis of Nintendo's consumer base, following widespread complaints about the company's E3 press conference.


The Nintendo exec began to explain himself with an air of diplomacy but by the end of his dialogue he claimed that gamers are "unable to differentiate between a phenomenon and something that is ho-hum".

As part of a wider interview with Kotaku, Fils-Aime said: "One of the things that, on one hand, I love and, on the other hand, that troubles tremendously about not only our fanbase but the gaming community at large is that, whenever you show information, the perspective is: Thank you, but I want more. Thank you, but give me more."

"I mean, it is insatiable. For years this community has been asking, where's Pikmin? Where's Pikmin? Where's Pikmin?' We give them Pikmin. And then they say: what else?

"For years this community has said: Damn it Reggie, when you launch, you better launch with a Mario game. So we launch with a Mario game, and they say, so, what's more?

"I have heard people say, you know, you've got these fantastic franchises. Beyond what you're doing in Smash Bros, isn't there a way to leverage all these franchises? So we create Nintendo Land and they say: Ho-hum. Give me more. It's an interesting challenge."

Nintendo appeared to have not rose to that challenge at E3, delivering a press conference widely considered to be far too short on interesting concepts. CVG's review described it as "the worst E3 showing since Sony's infamous Giant Enemy Crab farce".

Central to the criticisms was Nintendo's apparent reliance on a party-style game called Nintendo Land, a project that appears to pool together a number of Nintendo icons to play out bit-part mini-games.

But Fils-Aime believes Nintendo Land has the potential to be the next trailblazer, going as far as claiming that people not excited by the title do not realise it will be a success.

"What's the fan community reaction? Ho-hum, until it sells millions of copies. When we showed Wii Fit on stage... go back and read your blogs, what was the reaction? It's a question of, as a gamer, is this for me and something I can get excited about? And Wii Fit did not get that reaction. And yet it sold 43 million copies around the world. It's a phenomenon.
"And so I would argue that the gaming community is unable to differentiate between a phenomenon and something that is ho-hum."