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EA could bring BF3 Premium-style subscriptions to other franchises

BF3's Premium service "exceeds what Elite does", says Frank Gibeau

EA's Frank Gibeau says Battlefield 3's Premium service is better than Call of Duty Elite, and could find its way to other EA properties.

EA's Frank Gibeau says Battlefield 3's Premium service is better than Call of Duty Elite, and could find its way to other EA properties.

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Gibeau says the Premium service was not a response to Elite. "We've launched subscription businesses in our other categories. We had EA Sports subscription before Elite came out, so adding that component to the design is not a reaction. It's something we'd always been considering and we had been looking at," he told GamesIndustry.

"Having said that," he went on, "they [Activision] did something really innovative and if your competitor does something innovative and you think it applies to what you can do, then there's no harm in doing that."

Of course, Gibeau thinks Premium one-ups Elite, and hints that we could see more like it with other titles. "We actually think our Premium service exceeds what Elite does - from a value standpoint, from a content standpoint, and longer term we think that we can bring more properties into that offering and that'll be great for the business," he said.

[ SOURCE: GamesIndustry ]

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