Vivendi is reportedly having a hard time finding buyers for its majority stake in Activision Blizzard.
Late last month it was reported that Vivendi planned to offload its 61 percent Activision holding, and more recent reports claimed that the French media conglomerate has appointed a bank to sound out potential suitors including Microsoft, Time Warner and Tencent, China's largest online game provider.
But according to Bloomberg - citing sources close to each firm in question - the search isn't going so well. Microsoft, says the report, "isn't actively considering a bid", put off by the prospect that its partnership could jeopardise sales of Activision's flagship IP - Call of Duty - on rival consoles.
Disney is apparently "unlikely" to bid, while Take-Two is likewise not interested. Bloomberg also says the Vivendi is seeking a cash sale, which puts a roadblock up for China's Tencent and Japan's Nexon Co. who lack sufficient cash for such a large deal.
Bloomberg says that games industry analyst Michael Patcher reckons Activision's focus on packaged goods during a time of packaged sales decline and the increased focus on digital sales will also factor as a deterrent to potential buyers.
Have you got a spare $8.1 billion kicking around?