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Vivendi struggling to find Activision buyer - report

Search for suitors apparently off to a slow start

Vivendi is reportedly having a hard time finding buyers for its majority stake in Activision Blizzard.

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Late last month it was reported that Vivendi planned to offload its 61 percent Activision holding, and more recent reports claimed that the French media conglomerate has appointed a bank to sound out potential suitors including Microsoft, Time Warner and Tencent, China's largest online game provider.

But according to Bloomberg - citing sources close to each firm in question - the search isn't going so well. Microsoft, says the report, "isn't actively considering a bid", put off by the prospect that its partnership could jeopardise sales of Activision's flagship IP - Call of Duty - on rival consoles.

Disney is apparently "unlikely" to bid, while Take-Two is likewise not interested. Bloomberg also says the Vivendi is seeking a cash sale, which puts a roadblock up for China's Tencent and Japan's Nexon Co. who lack sufficient cash for such a large deal.

Bloomberg says that games industry analyst Michael Patcher reckons Activision's focus on packaged goods during a time of packaged sales decline and the increased focus on digital sales will also factor as a deterrent to potential buyers.

Have you got a spare $8.1 billion kicking around?

[ SOURCE: Bloomberg ]

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