EA CEO John Riccitiello says that PC gaming the fastest-growing platform in the industry right now.
In a recent interview with CNBC discussing EA's fallen share prices, Riccitiello reasoned that sales tracking such as the US' NPD don't accurately represent all areas of the business.
He used the PC market to elaborate. "Just five years ago people said that the PC game business was in a radical state of decline because NPD said it was down 10 percent, 20 percent, 30 percent, year-in year-out.
"The fastest growing platform for video games today is the PC," declared Riccitiello, "but it's growing through subscriptions, through micro transactions and through downloads."
He went on, "So publishers like us are able to grow because we're transforming the way we deliver products to the consumer."
In the same interview Riccitiello placed emphasis on an increasingly lucrative free-to-play business.