Sony's PS3 strategy for Christmas is to 'go big on family-friendly titles'

Firm says "this is a neglected genre" on the console

Sony aims "to go big on family-friendly titles" for PS3 this Christmas.


Speaking in the latest issue of Game Informer (via Gaming Everything), Sony Worldwide Studios president Shuhei Yoshida said the firm is relying on third parties to deliver the "big core games" for its home console this holiday season, following the releases of first party efforts Sly Cooper: Thieves in Time and PlayStation All-Stars Battle Royale in September and October respectively.

"We'd love to have multi-million sellers for the holiday. But each title needs time to develop, especially new IP like The Last of Us," the executive said. "God of War has always come out in March, so that's a natural time to aim at.

"Our strategy for Christmas is to go big on family-friendly titles. This is a neglected genre for the PlayStation 3, but as it matures, I think it's really important to have these games on the platform. I think we have a great lineup this holiday to complement third parties' big core games."

Yoshida's comments are interesting when placed alongside those made last month by Sony's head of digital games, who criticised Microsoft and Nintendo for neglecting core gamers at E3. "Some of our competitors, seemingly, are losing the plot, forgetting what built this industry," Jack Buser said. "It was the gamer... We are for the gamer first and foremost. Everything we do at PlayStation, we ask ourselves first, 'What's right for the gamer?'"

With the likes of The Last of US, Beyond: Two Souls and God of War: Ascension, we'd have to agree that Sony has some exciting PS3 games in the works. It's just a shame we won't get to play any of those titles until next year.

Sony's likely to reveal some of its Christmas release plans during its Gamescom conference on August 14, but according to reports we won't be getting the first official news on the much-rumoured PS3 Super Slim.

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