Ubisoft Toronto studio head Jade Raymond thinks physical controllers are "still a huge barrier" to gaming becoming truly mass-market.
"I still think one of the huge barriers is the controller, and even people who played games when it used to be just one big red button and a D-pad can't play games now.
"You have to master face buttons, triggers and they all do different things. So obviously we're never going to get to that really mass-market place where we're touching a really broad audience with our messages with controllers, so Kinect and other more natural ways to interact with games are incredibly important. I think we can go further.
"As more of a hardcore gamer I want to see that stuff integrated into hardcore games in a way that makes them better because as fun as all those games are," she added. "I don't really play exercise games - I can't picture myself doing that. I'd love to be able to lean and look round the corner and just integrate more natural motions. The tech for those things isn't quite there, but I hope it will soon."
Ubisoft Toronto is currently hard at work on its first game, Splinter Cell: Blacklist. Officially announced at E3 and set for release next year, the game will support Kinect voice controls. Get our early thoughts on it in this Splinter Cell: Blacklist preview.