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E3 to stay in Los Angeles until 2015

ESA signs new three-year deal

The games industry's biggest annual expo, E3, is set to stay in Los Angeles for another three years, the Entertainment Software Association has announced.

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E3 2013 will take place from June 11 until June 13, 2013, and will be hosted "primarily" at the LA Convention Centre, as well as LA Live and other venues "throughout downtown Los Angeles and the City."

The deal ends a standoff over the construction of the proposed Farmers Field football stadium on LA Convention Center property.

ESA had threatened to take the expo elsewhere, with other cities including New Orleans, New York, San Francisco and Chicago vying to host E3.

"We are proud to partner with Los Angeles for another three years," ESA chief executive Michael Gallagher said in a statement.

"The City serves as a strong backdrop for the video game industry's biggest announcements and we look forward to remaining in LA. Video games are a dominant force in the global entertainment marketplace and there is no better place to display that than Los Angeles. We look forward to continuing our relationship with the City and AEG."

E3 has traditionally been one of L.A.'s most lucrative conventions, with 47,500 attendees generating an estimated $40 million in direct spending last year.

"We felt it was important to remain in L.A. because the city is the entertainment capital of the world," ESA President Michael Gallagher said in an interview. "We're very pleased we could make it happen."

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