Launching before its competitors proved to be very advantageous for the Sega. The Dreamcast shipped 500,000 units in two weeks in North America, with 225,132 sold in its 24 hours.
Two months after launch Sega of America revealed the console had outperformed expectations and reached the one million units mark earlier than forecasted. The company also went to pains to point out that it took Sony's PlayStation, the market leader at the time, nine months to reach the same milestone. Unfortunately for Sega, sales plummeted following the announcement of the PS2 and by March, 2001 - two years after its launch - the console had been discontinued.