EA COO Peter Moore believes the company's income from digital downloads will soon overtake that from boxed games.
In an interview with Reuters, Moore explained that while EA will move in the direction of digital sales as the market demands it, boxed software sales will continue as long as the market for it survives.
"There will come a point, whether it is two or three years from now, when we say 'we are doing more in digital media now than we are in physical media,' and it's clearly ... not far away," Moore said.
Reuters points out that EA's expected packaged goods revenue for the fiscal year ending March 2013 is $2.6 billion, with digital products expected to bring in $1.7 billion, while its digital revenue increased by 55 percent in the first quarter of that year.
Moore insisted that boxed media will stick around for a while, saying "we will never abandon physical media. As long as the consumer wants to buy something on a disc, we will be there to offer it."