Sony rules out Vita price cut in 2012

Worldwide Studios boss says "it's too early," but engineers working on "cost reduction"

Sony has ruled out the possibility of a PlayStation Vita price cut in 2012.


Asked if Sony will drop the handheld's price this year, Worldwide Studios boss Shuhei Yoshida told Eurogamer: "No. It's too early."

He went on to say that Sony is working toward reducing Vita's price further down the line.

"Of course, cost reduction is one area our engineering team is working on. But we just launched the platform earlier this year. It takes time to do so.

"At a certain point in the future we would like to address the pricing issue for some of the people who are waiting. But this year we are trying to add value by creating different types of bundles. We announced we will provide LittleBigPlanet Vita bundle pack. That's affordable for people who are looking for a good deal."

Alongside Vita's price, Yoshida says a lack of content is to blame for the system's lacklustre start.

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