nVidia has released a video to demonstrate how much better Borderlands 2 on PC looks when powered by its new GeForce GTX 660Ti and the PhysX trickery within.
It's not just showing off - the graphics card maker has teamed up with developer Gearbox to offer Borderlands 2 for free to anyone who pics up the new GPU.
The GeForce GTX 660Ti is special because it offers nVidia's speedy new Kepler technology at a more affordable price of $299 (for the many of you who couldn't quite manage the $499 for the GTX 680).
With the free $60 game, that's basically $239 for a screamer of a GPU. Well worth a punt.
Here's what it can do with Borderlands 2:
If you're interested, head over to nVidia for links to participating retailers.