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EA investing 'a lot of resources' to prevent FIFA 13 hacking

But company admits "you're never going to win this battle"

EA says it's investing heavily in FIFA 13 security in a bid to avoid a repeat of the exploits that saw hackers ruin the game for a minority of consumers last year.

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The FIFA Ultimate Team add-on was a notable target of phishers and scammers, and EA Games president Frank Gibeau told Joystiq the publisher has "learned a lot from the experience".

"There's a lot of sophisticated hacking happening in the gaming industry and it's a continuous battle," he said.

"We take it very seriously, put a lot of resources on it. The learning from the FIFA example last year has been incorporated this year. There's some incremental and additional things. I don't want to get too detailed because I don't want to tip our hand.

"You're never going to win this battle," Gibeau went on to admit. "The moment you declare victory, somebody will walk in and show you didn't. So you have to continuously stay on top of it and, most importantly, keep account integrity the first and foremost issue."

EA revealed last night that Alex Oxlade-Chamberlain and Joe Hart will star alongside Lionel Messi on the UK FIFA 13 box art.

The publisher has confirmed a FIFA 13 release date of September 25 in the US and September 28 in the UK and Europe. A FIFA 13 demo will launch on September 11.

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