Sony has released PlayStation Plus cards into UK retailers as part of a new publicity push for the premium service.
The cards come in two trims, a one-year subscription for £39.99, and a 90-day term for £11.99.
This comes as part of a huge publicity drive Sony has planned for its subscription service leading up to its arrival on Vita, as announced at Gamescom this month.
"By releasing the cards into specialist retailers, we can increase our audience beyond those who already know the PlayStation Store and offer not just Plus, but the idea of digital software and the PSN to a new audience who typically have only ever bought their games from the shelves of a traditional retailer," European PS Plus product manager Ross McGrath told MCV.
"We're going really big this year with awareness, with a presence in retailers, a huge amount of coverage across the gaming press and through our own channels, like PlayStation.com."
Sony also announced at Gamescom plans to increase the existing PS3 subscription service's cloud storage limit from 150MB to 1GB. And, for a two-week period from September 5, those who purchase an annual PS Plus subscription will get a 25 per cent discount on the regular price of €49.