Iwata dismisses notion of 'shrinking' handheld market

Desire for rich and deep gaming experiences 'not going away', says Nintendo boss

Nintendo boss Satoru Iwata disagrees with any notion that smartphone gaming is killing off dedicated handheld consoles.


"I think a lot of this discussion is based on the premise that the handheld gaming device market is shrinking or vanishing and I don't think that is true," he said in a recent chat with Kotaku.

Iwata went on to note 3DS' strong sales when compared to its predecessor as proof that, "even with this flood of free games and whatnot for these portable devices - [these] non-game-centric devices-are not keeping people from purchasing software for dedicated hardware."

"The other thing is how much are consumers willing to pay to play. I think that consumers who are willing to pay money for a gaming experience are looking for something that is more rich and are willing to spend some of that valuable time on that experience," he said regarding the argument of games on smartphones being notable cheaper that of 3DS.

"I believe that as environments change and as the world progresses we're going to have different ways in which people want to spend their time. That being said, I don't think we're going to see the desire to have, again, rich and deep sort of gaming experiences... we're not going to see that vanish. That's not going to go away," he added.

The mirrors previous statements from the exec in June, when he that opinions that the rise of smartphone market spells doom for dedicated handhelds "are incorrect".