The chief executive of Ubisoft believes that next-gen hardware will breathe new life into the declining games business, and claims that the platform holders have taken too long to introduce new systems.
"The consoles are coming," Yves Guillemot said in an interview with GamesIndustry International.
"We're waiting for the new consoles - I think that the new consoles will give a huge boost to the industry, just like they do every time that they come. This time, they took too long so the market is waiting."
Historic lows at retail suggest the industry needs a new stimulus to grow again.
"With the innovation that we'll see from, first, the Wii U then the other consoles, the market is going to grow enormously again," Guillemot said.
"I think it's very important for new generations to come regularly with innovations for the industry, so I think we've been waiting a bit too long. What is important is that when those new generations do come, they bring enough innovation to make the market strong again."