Activision is looking at its thirty-year portfolio of more than 350 brands and licences to consider which to bring to smartphones, an executive at the company has said.
Greg Canessa, the vice president of mobile at Activision, told CVG that there were no Activision IPs that he was ruling out.
"We want to create mobile games from all of these aspects of the Activision portfolio, and build a variety of experiences," he said in an interview published today.
"We have a rich thirty-year history from the Atari days to the Blizzard merger. We have about 350 different brands and IPs to work with. That's legacy IP, that's triple-A IP and that's licences with other companies."
Activision Blizzard is blessed with a deep collection of blockbuster brands, from Call of Duty to Starcraft.
Canessa said that, during the marketing campaigns of its next wave of triple-A games, Activision could use that publicity to also promote its iOS editions of the game.
"The creation of new IP is expensive, and when you consider how much money we spend on marketing our IP, we can apply that halo affect to our mobile properties," he said.
"That gives us a tremendous advantage. You are going to continue to see us take advantage of our big marketing campaigns to help our mobile products too."
Activision's bold new plan to enter the mobile space was discovered in May when it emerged that the publisher was establishing a smartphone games studio in the UK.
The studio has since released its debut game - a reboot of its classic IP Pitfall.
On the subject of which IP Activision will look into next for mobile, Canessa said: "Our strategy comes back to the gamer. We are asking ourselves: What will be the most fun, attractive and interesting Activision property for the mobile gamer?
"Some IP probably maps better to mobile devices, but mobile allows for all kinds of genres. It's a broad fertile field for game creators, unlike social games. So we're not ruling out any IP."
Asked if there were any specific genres that he's interested in perusing, Canessa said:
"I'm very interested in the strategy space and what we can do there. We have amazing racing IP, but I'm really interested in what we can do in the action space. I think that, on mobiles there has been a lack of great action games due to user-interface issues. I think there's a tremendous opportunity for us to innovate in that space."
The full interview with Canessa can be found here.