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Smartphones will soon reach Xbox 360 standards, says Activision Mobile exec

Immersive gaming on par with consoles possible "within the next generation"

Activision's vice president of mobile development, Greg Canessa, has said that Smartphones are on the verge of catching up to current-gen consoles in raw graphical grunt.

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"The CPU and GPU capabilities of mobile devices will reach Xbox 360 levels of graphical fidelity and processing power within the next generation," Canessa told CVG in an interview published earlier today.

"Activision will be creating a mix of casual and immersive gaming experiences on mobile, but as I say smartphones are more and more allowing for us to create those kinds of experiences. The games that Activision publishes on console, the games it publishes on PC, pretty soon we'll be publishing those kinds of experiences on tablets and smartphones," he added.

Activision has big plans to take full advantage of this and, as Canessa revealed in the same interview, is looking at its entire thirty-year portfolio of more than 350 brands and licences to consider which to bring to smartphones.

"Mobile is an emerging business for the company and it's something we're taking very seriously," he said. "We are taking a thoughtful approach to it. Console and PC are still the major focus, but we feel that mobile is an important segment for our brands going forward."

Having a small snap at Zynga, Canessa went on, "I know there's another company that paid crazy money for mobile companies and spent a lot of time trying to mesh them together. That's not our approach. We are taking an organic approach, building things from the ground-up."

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